Bonsoirs
From brand identity to digital experience
Services
- Art Direction
- Campaign Creation
- Content Strategy
- Copywriting
- E-Commerce Ux/Ui
Deliverables
- Art Direction
- Content Direction
- Brand Book
- Desktop & Mobile Design
- Social Strategy
Technologies
- Shopify
- Vercel
- Sanity
Overview
Bonsoirs set out to elevate its positioning within the world of premium home textiles, refining how quality, comfort, and craftsmanship are perceived across every touchpoint. The ambition was not simply to update the brand, but to build a coherent and enduring universe—one capable of expressing material excellence with clarity, restraint, and confidence. Numbered partnered with Bonsoirs to reimagine the brand holistically, shaping its identity across rebranding, packaging, photography, and digital experience. Each layer was designed to work in unison, ensuring consistency between physical products, visual language, and digital expression.
Website Redesign
The redesigned website was conceived as the brand’s primary digital expression, bringing together identity, content, and product presentation within a cohesive experience. Built on Shopify, the platform was designed to balance editorial storytelling with e-commerce clarity—ensuring ease of navigation, consistency of tone, and a seamless customer journey. Our work focused on design, structure, and experience, aligning the digital interface with the broader brand universe while supporting performance and scalability.
Acquisition 8 Months Post-Launch
Acquired for 1.6 Million
Organic Online Sales YoY Growth
47% Organic Sales Growth
Increased Conversion
+13% Conversion Rate
Rebranding
We distilled Bonsoirs’ brand essence into a refined visual identity rooted in discretion and materiality. Typography, color, and graphic codes were designed to feel timeless rather than decorative—allowing the quality of the textiles themselves to remain at the forefront. The new identity establishes a clear, premium positioning while providing a flexible system built to scale.
Rebranding
We distilled Bonsoirs’ brand essence into a refined visual identity rooted in discretion and materiality. Typography, color, and graphic codes were designed to feel timeless rather than decorative—allowing the quality of the textiles themselves to remain at the forefront.
The new identity establishes a clear, premium positioning while providing a flexible system built to scale.
Packaging Design
Packaging was conceived as an extension of the product experience. Beyond protection and function, it introduces a tactile and visual moment that reflects the care, precision, and comfort associated with the brand. Materials, finishes, and structure were carefully selected to reinforce perceived value while maintaining elegance and simplicity.
Photography Direction
The photography approach repositions bed linens through a lifestyle lens, moving beyond the bedroom to imagine a broader universe of use. Conceived as a weekend-inspired lookbook, the imagery places sheets within moments of leisure, intimacy, and everyday rituals—allowing the products to exist in natural, lived-in environments. This direction expands the brand’s visual territory, transforming home textiles into lifestyle objects that feel relevant, expressive, and culturally grounded.
Explore more
Veloretti
Veloretti was founded in Amsterdam in 2012 when Ferry Zonder couldn't find a lightweight, stylish, and timeless city bike for his daily commute. So he decided to create one himself. The brand developed a strong lifestyle image around a range of city bikes. Aspiring to launch a line of electric bikes, our mission was to strategize the introduction of these new products, highlighting the brand's expertise and technological strengths while staying true to its core identity.
